A TXT record is text in free, human-readable form, that is associated with a domain name as a DNS record for one purpose or other. The most common use of a TXT record is to add your site to a search engine or to an analytics platform, which offers information about the web traffic to your Internet site. Setting up this type of a record can serve as proof that you're the domain owner and they'll provide the content you should include as the value when you set up the record. Another use of a TXT record is to verify that an e mail message is sent by the domain name owner and from a reliable hosting server - this is the so-called SPF protection, that helps prevent any electronic address created under your domain name to be forged and unauthorized individuals to send out junk mail making it look like it was mailed from your own mailbox. You could include any other info you want to be associated with your domain in a TXT record as well.